July - September 2016 •
The Lion King
• 19
Colours “R” Us. Welcome to the new
UBA!
It’s not a costume party
No, we aren’t in Halloween mood. The
relationship between our new, more
colourful dress code and employee
productivity is one that will unfold in
the coming months. The psychologi-
cal effects of colours in the workplace
reveal that colours affect our mood,
emotion, behaviour and motivation.
Apposite, because the intention is to
create stimulate innovative thinking
in UBA by creating a lively and bright
workplace. Should you expect more
colours from us? Maybe.
But it’s not just about our dress code.
Our new order of thinking has birthed
other changes, some of which are
discussed below:
The customer is BAE
No longer will “Customer First” be just
a catch phrase. When we say you are
first, we mean you are “BAE” (Before
Anyone Else). If you have visited any
of our business office lately, you may
have noticed that we are changing in
the way we serve you. Our processes
UBA Chairman, Elumelu
signing on the wall of
fame at the Melting Pot
will be simpler, products will be easier
to understand and our staff will be
friendlier.
As a UBA customer, you now have a
dedicated Relationship Manager (RM)
who you can relate to on virtually any-
thing. Oh well… anything account-
related.
Shakespeare was wrong
“What’s in a name? That which we
call a rose by any other name would
smell as sweet”- William Shakespeare
Sorry Shakespeare, we beg to differ
on this one.
We believe there is more to a name
and so, we are changing the way we
name our products.
We want our products and their
names to be more relatable, totally
devoid of any ambiguity. We do not
want our products’ names shrouded
in some sort of mystery. We want the
name of each product to reflect what
it does. Most importantly, we want our
customers to be able to understand
and recall our products easily through
their names.
So yes, there is everything to our new
naming.
Innovation that matters
We are embracing flexibility and new
thinking. We are turning our imagina-
tive ideas into reality. We will deploy
innovation in our processes and the
context in which our products and
services are delivered.
Talking context, one way we intend
to achieve this is through the broad-
ening of our channels of access. This
is not about creating multiple layers
which end up confusing the customer;
it is borne out of a desire to meet the
customer at his/her place of comfort
rather than ours.
For instance, you already have access
to our services via your phone (mobile
banking) and laptop /desktop (inter-
net banking). We now bring the bank
to your email through UBA EmailMoni.
It’s convenient banking like you’ve
never experienced it.
We are thrilled about the magic of
the new UBA and its attendant pos-
sibilities. I end this in Meister Eckhart’s
words
“And suddenly you know it’s
time to start something new and trust
the magic of (new) beginnings.”
THE MAGIC OF NEWNESS |
COVER
