28 | The Lion King
Transaction
alerts on a
new level with
UBA Twitter
notification
service
Product Review
T
he Millennials are getting more
comfortable as digital natives and
United Bank for Africa (UBA) Plc
is ensuring that banking services are
available to all customers anywhere,
anytime. The bank has introduced a
twitter notification service accessible by
its customers in the 19 African countries,
where the bank has operations.
The new service means that UBA cus-
tomers can now receive transaction
alerts on their twitter handle as direct
messages. Research has shown that
many young people are increasingly
spending their time on social media
with Facebook and Twitter dominating
online presence in Africa.
Watching this changing behaviour of
the Millennials, UBA has made it possible
for the Millennials to receive their trans-
actions alerts without having to relo-
cate from their digital land. The transac-
tion alerts on twitter is an innovative first
from the pan-African bank, UBA which
is currently the only bank in Africa to
offer this service.
“What we have done is take social me-
dia banking to a new level. Twitter is in-
creasingly becoming a popular means
of communication especially among
the young adults. As a highly innova-
tive bank, we are giving the Millennials,
who are increasingly banking with us,
an option to get transaction alerts on
their preferred platform” said Rasheed
Adegoke, UBA’s Director, Information
Technology.
Before now, customers could only
receive transaction alerts as text mes-
sages on their mobile phones and as
e-mails. The UBA Twitter Notification
Service will not however, replace the
current SMS alerts system in place for all
of the bank’s customers, but will com-
plement it for added convenience for
all those who subscribe to the service.
UBA customers seeking to receive Twit-
ter powered transaction alerts through
their Twitter account should visit the UBA
Group website or the UBA Twitter page
to register.
On the UBA Group website, customers
will be requested to click on the Twitter
notification service page, and enter
their account number then click on
submit. Follow the displayed instruc-
tions to log into their personal account
and enable access. Once this process
is completed, the customer will start
receiving transaction alerts securely.
The alerts will only be seen by the re-
ceiver, since it goes into his or her direct
message box, just like an SMS message
going to a phone.
The introduction of this service rein-
forces UBA’s growing presence and
engagement with its numerous custom-
ers on social media. UBA has been ac-
knowledged as one of Nigeria’s leading
banks in the social media space.
The bank is active on Twitter, Facebook,
Youtube, Instagram and Google plus
and runs a corporate blog.
With a customer base in excess of
seven million, UBA has invested heavily
in building a robust and secure e-Bank-
ing platform that supports its e-banking
operations globally through strategic
partnerships with various local and inter-
national organizations.
The UBA Group is a highly diversified
financial services provider, with business
offices in New York, Paris and a subsidi-
ary in London. A leading player on the
African continent, UBA has significant
market share and operations in 19
different African countries. The Group
has a strong retail franchise across the
continent offering its more than seven
million customers a bouquet of prod-
ucts and services tailored to meet their
different financial needs.
