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COUNTRY FOCUS
BY CARMEN NKOGHE & BRISSAN OVONO
GABU ON
BA Gabon officially started its ac- Overtime, UBA Gabon’s introduction of tivities on November 16, 2009 in the innovative products enabled the bank city centre of Libreville. At that time, to find a revered place in the banking
48 | The Lion King | Commemorative Edition | January - April 2019
several banks were already present in the market. Though the integration of UBA at this level was a challenge for both man- agement and staff, it was in this compet- itive environment that it established itself. The “Panoramic” branch, designed to accommodate both “VIP” and “exclu- sive” customers was opened, welcoming Gabon’s first customers. Within the space of a week, the bank’s deposit base had reached a substantial amount of XAF 1,000,000,000.
landscape of Gabon and cause a strong leaning of customers to the brand. The increase in the bank’s customer portfolio led to the opening of new branches both in Libreville, the administrative capital, and Port-Gentil, the economic capital.
Since its establishment, UBA Gabon has been a key player in the Gabonese economy, financing private companies, individuals and providing solutions and banking services.
