April - June 2015 •
The Lion King
• 9
beings who can wield influence and
change the perceptions of the people
in our social web.
Many of us now literally live in the social
space. Facebook has announced
that it has reached 100milion users in
Africa, half of the continent’s internet
connected population (
sAm1IP) plus other tens of millions con-
nected by Twitter, LinkedIn, Instagram
and other social medial platforms.
So if the social media has become
our new abode, doesn’t it make sense
that my bank should be where I live? I
have moved, shouldn’t my bank?
U-Social |
Cover Story
Your bank has
moved.
Here’s
U-Social, UBA’s
ingenious social
media bank.
Let your mind take a walk from every-
thing that is the norm and imagine this;
you’re chatting with your bestie then
at the same time liking some random
comment; you have only just upload-
ed a hilarious video someone shared
with you, yet you are in a banking hall
sending money to your kid brother in
the University and buying airtime on
your mum’s phone. Who does all that
in a bank?
Enter your nearest UBA Business Office
on Facebook, bank as you wish, at
your pace and in your space.
Let’s explore U-Social
Now that you are in the banking hall
which has by the way, moved to your
Facebook page, what are the pos-
sibilities?
Send money: You can send money to
your BFF, BAE, loved ones or anybody
who has a bank account in Nigeria
from Facebook. The platform is self-
descriptive so you won’t be requir-
ing anyone’s assistance to get things
done. Don’t just chat on Facebook,
you can bank on it too.
Pay Bills: Queues are tasking. Why
then should you endure the horrors of
standing in a queue when you could
just pay your utility bills, cable subscrip-
tion, internet renewal and many other
bills on Facebook with U-Social? If you
thought bill payment was depressing,
pay your next bill with U-Social and
experience the fun part of bills.
Buy airtime: It is pure bliss when you
top up airtime on the go with U-Social.
No dirty fingernails from scratching,
no “in-traffic” purchase, no sweat. So
while you are catching some fun play-
ing candy crush on Facebook, you
should top up your phone too!
There are certainly other functionalities
of this new bank such as being able to
open a UBA account and check your
account details. And suppose you are
stuck in some unfamiliar territory and
need to locate the nearest UBA ATM?
You’ve got U-Social to the rescue!
Getting started is also fun, just search
USocial from your Facebook and click
on Enrolment.
Who says banking can’t be fun? Join
team #USocial now and experience
the fun side of banking.
I’m #USocial. Are U?
