The Lion King | 15
go a long way to improve brand visibility and
acceptance.
Product Management:
All products pass through
a life cycle. Product Managers must therefore
be aware of the product’s cycle and do further
portfolio analysis to influence sales and penetra-
tion strategies. The BCG Matrix by Bruce Hender-
son is a useful tool for product market share and
growth rate analysis. Is your product a cash-cow,
a dog or a problem child? The knowledge of
the product matrix, life cycle, competition and
market peculiarity must be used to determine
the direction of our product offerings by the
bank. It is needless to offer products of any type
outside the market acceptance.
Process Management:
Process gives life to
product offerings. It is the vehicle through which
the benefits of products are conveyed to the
consumers. A good product with a slow delivery
process will irritate the consumers in the long
run. Process Managers should be concerned
about turnaround time and quality execution.
Process Leadership, Knowledge and Execution
are essential parts of process management that
supports products. All Process Managers must
regularly improve their processes with the use
of six sigma and lean initiatives. Process Waste
must be eliminated to meet the ever-changing
consumer expectations.
Control Management:
Controls are to protect
assets and enhance business. Where business is
inhibited by controls, the asset’s value is eroded.
The most enduring business assets are its consum-
ers. What should a control owner do? To balance
business and control requires the identification
of the business risk, process risk and other risks.
It is a problem when controls objective is set
to eliminate business risk rather than minimize
the risk. Control Managers in consumer-centric
entity must be in tune with the changing business
environment and proactively develop measures
to enhance business and reduce its risk. A good
understanding of the business is a must for
control owners to manage risk and not avoid-
ing risk. It is our duties to proffer risk mitigating
measures for every worthwhile business opportu-
nity within the set appetite.
Brand Management:
The start of effective brand
management is the people’s management.
Within the brand are the leadership and the
organization’s culture. To improve our brand is a
duty call for all the Lions and Lioness. It begins
with you! It starts with our internal values and
communications, which have enormous influenc-
es on our people, products, process and controls.
The journey to industry leadership is a journey for
all. It is essential we reinvigorate our entrepre-
neurial spirit and reflect the new passion in our
products, processes, control and brand manage-
ment. The Lion and Lioness can do it, and we will
do it repeatedly.
