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COUNTRY FOCUS
SENUEGAL
BY MARIETOU THIAM-SEYE & KRYSTEL GOUMBA
52 | The Lion King | Commemorative Edition | January - April 2019
BA Senegal received its banking a challenger in the Senegalese market. licence in January 2009 and com-
menced its activities in May of that In attestation to its achievements over
same year. As new recruits arrived it was obvious that a great determination and great willingness existed to prove the arrival of UBA in the Senegalese banking market.
UBA Senegal was a new brand bank in Senegal that started operations with an initial capital of FCFA 5 billion. After the first two years of intense customer acqui- sition, aggressive market penetration in terms of deposit and credit, the bank be- gan to make profits and position itself as
the years, UBA Senegal has been a six- time winner of the Financial Times’ Banker Awards for ‘Bank of the Year’ in Senegal and has also been awarded the ‘Most Innovative Bank’ in 2014 and 2018 by GIM-UEMOA.
Colourful Senegal...
One of West Africa’s safest and most popular tourist destinations, Senegal is
