4 | The Lion King
GMD’s Message
Dear Colleagues,
It is with great expectations that I wel-
come you to 2015.
The New Year gives us an opportunity to
reflect on the successes and the lessons
of last year in order to make 2015 a
year of progress and achievement for
our Bank.
I will like to use this opportunity to re-
mind you of the strategic thrusts that will
drive the achievement of our corporate
objectives in 2015, which we all agreed
to at the “2015 Strategic Planning Ses-
sion” held in November 2014.
We agreed to:
1. achieve top 3 market share with the
largest companies in target sectors
in Nigeria and each of our African
subsidiaries
2. intensify our global corporate
banking play, with the aim of
dominating the key growth sectors in
our African countries of operations
3. improve our relationship manage-
ment approach and further push our
key corporate banking products to
achieve this
4. continuously drive to exploit the
value chains of our corporate, oil
and gas and PSG client base to
further enhance the profitability
of our customer relationships and
address existing concentration risks
in our business
5. push for Public Sector Leadership,
for which we have created a new
Public Sector SBG to, drive the
immense value chain opportunities
in government business and help the
Bank to regain its share of the PSG
market segment
6. intensify and deepen our focus
on the Personal Banking segment
covering sub-segments such
as Students; Professionals; Self
Employed; and the Expatriate
Community
7. increase our industry market share
of the Nigerian and African treasury
and money markets by enhancing
our share of low cost and FX deposits
8. focus on the key sources of these
deposits and enhance our treas-
ury operations to achieve these
objectives
9. become the leading bank in Lagos
market, which controls over 50%
of the economy of Africa’s largest
market, Nigeria, by strengthening
our SBGs in Lagos
10. drive our productivity by exploit-
ing regional opportunities in Africa
including cross-border trade and
transaction banking opportunities
11. position our support functions to
ensure effective support to SBGs and
excellent customer service delivery
at all touch-points within the Bank.
12. leverage technology, our network
and relationship management to
provide effective support to the
business
These strategic thrusts to achieve
our corporate objectives have been
carefully discussed and agreed. What is
expected is that every staff will be fully
committed and EXECUTE all assigned
responsibilities and DELIVER on assigned
targets in the New Year to ensure that
we achieve our set corporate objec-
tives.
As we start the New Year, it is important
that we all ask ourselves some critical
questions: What are you going to do
differently this year to advance the
bank’s corporate goals?; What initia-
tives are you going to bring on board?;
How much more of your efforts are you
going to give to ensure that the bank’s
corporate objectives are achieved in
record time and at minimal cost?
I therefore call on all Lions and Lioness-
es to take deliberate steps in the right
direction as we start this New Year. The
bank counts on you to achieve our
corporate objectives for 2015.
Remember, the bank’s success is our
collective success. So, do not relent in
pushing our bank to new frontiers of
success.
Thank you and Happy New Year.
Phillips Oduoza
Group Managing Director / CEO
