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4 | The Lion King
Project
Alpha:
Pushing
Boundaries
to Succeed
INTRODUCTION
At the 2013 Strategy Session held last year,
the Bank launched a 3-year transformation
program that will help the Bank to reclaim its
industry leadership position by 2015.
The Project, code-named Project Alpha is
hinged on the adoption of an “aggressive
posture” in driving the execution of key initiatives
agreed at the Strategy Retreat.
Accordingly, the key focus of the Bank in 2013 and
beyond will be the execution of the agreed strategic
initiatives including other complimentary initiatives that
will drive rapid and sustainable growth across key perform-
ance parameters.
KEY STRATEGIC INITIATIVES
Repositioning UBA branches for Deposit Drive and
Segment Banking Focus
This initiative is essentially to enable us extract more
value from our wide distribution network. The initiative
will enable us strengthen our old branch SBU structure
and help us to focus on key customer segments in our
branches.
Depending on the branch type and business opportuni-
ties in each location, a branch can have up to six SBUs
By Segun Opaleye