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Book Review
The Spider’s
Strategy
Creating Networks to
Avert Crisis, Create
Change, and Really Get
Ahead
by Amit Mukherjee
To thrive in a world where networks of
companies increasingly compete with
other networks, managers can no longer
focus solely on excellence in planning
and execution. In The Spider’s Strategy,
top business consultant Amit S. Mukher-
jee provides the tools you need to sense
and respond to unexpected events. He
shows how and why managers in your
company must apply his four powerful
“Design Principles” today.
What you will learn
• Why becoming “Adaptive” is key
to success during the latest epochal
transformation.
• What makes the traditional “plan
and execute” model inadequate for
modern competition.
• How to implement the four “Design
Principles” to become an “Adaptive
Business.”
• How “sense and respond” capabili-
ties will change every day process-
es.
Capturing
New Markets
How Smart Companies Cre-
ate Opportunities Others Don’t
by Stephen Wunker
New markets have powered the greatest
business successes in history, from Stan-
dard Oil to Facebook. How can you dis-
cover and pursue new markets to make
your business thrive? In Capturing New
Markets, renowned business strategist
Stephen Wunker argues that the first step
is to stop applying traditional formulas of
success and understand the unique dy-
namics in fast-changing new markets. He
guides you through the process of creat-
ing counterintuitive strategies, such as
treating competitors as collaborators, tim-
ing market entry, and targeting narrow
niches before big customer segments.
What you will learn
In this summary of Capturing New Mar-
kets, you will learn:
• How to identify, create and domi-
nate new markets.
• How to find new ways to grow.
• How to sustain new sources of
growth into the future.
• How to anticipate customer de-
mands and meet emerging needs
before anyone else does.
• How to lead new markets while your
competitors are just waking up to the
opportunity.
Raving Fans
A Revolutionary Approach To
Customer Service
by Ken Blanchard & Sheldon Bowles
The book Raving Fans is, in my opinion,
an essential read for anyone working in
the field of customer service, however if
you are, or aspire to be, a senior man-
ager in a customer service environment
then it is more than an essential read,
it is also a book that you should refer to
regularly.
In an easy to read fictional style, rich
with real life examples, the authors have
painted a picture that will engage your
creative thought processes and shift your
customer service paradigm; by the end
you will believe customers can become
raving fans of your business.
We all know how important word of
mouth marketing is, could you imagine
providing a level of customer service, not
to one or two customers but to all custom-
ers all at the same time, that is so unique
that your customers become Raving Fans
of your business, talking about their fan-
tastic experience with your business at
every opportunity.
In this book Ken Blanchard & Sheldon
Bowles describe three secrets that, if
embraced, will allow the reader create
a truly unique customer service experi-
ence for their business, rather than be-
ing wrapped in theory the book, Raving
Fans, illustrates its message with real life
examples.
Blanchard and Bowles have with this
book, presented a business fable with a
simple premise: your customers are your
best marketing method. Executives will
learn why outstanding customer service,
par t i cu lar l y
in the era of
social technol-
ogy, can lead
to customers
who will do
anything to
sing a com-
pany’s praises
and bring as
many friends
to the party as
possible.
Kayode Olowoyeye